Ethics in the 21st Century Research Paper Example | Topics and Well Written Essays - 1250 words

Ethics in the 21st Century - Research Paper Example nity and reliance among the populace from all regions, is depicted as being ambiguous or disastrous in the way of life and morals that previously established civilizations. Humankind is far from attaining the resolutions required to deal with the trans-boundary matters and setbacks that come with the growing global population. On the other hand, what appears positive is that the states of such a community require reflections on the essential facets necessary to uphold a quiet and useful community (Ethics for the 21st Century, 2001). Whereas a small community requires only a little comprehension and agreement on the governing rules and foundations on a directing set of fundamental standards to guide the process; a global community has no prevailing constitution, principles or mores that could serve as a reference. What is deficient is a global organization for governance and an ethical structure as its reference. On a global scale, this link between ethics and governance can be heard effectively from the United Nations. As conveyed in a speech by Mr. Kofi Annan, the Secretary-General of the United Nations, the results of the current events awaken us that â€Å"perhaps more sharply than ever before, of the strains and stresses that accompany globalization and the need for shared global values and effective global institutions to underpin the global marketâ€Å" (1999). Still, the question remains: How will the pursued values be carried out, and how will its success for international governance be executed (Ethi cs for the 21st Century, 2001)? In a quest for a common ground by the global community, there must be room for proactive endeavor and intercultural exchange and discussion on ethics. The necessity for worldwide teamwork and solidarity on the ethical responses to existing problems are reflected in the different ethical schemes carried out by key intercontinental organizations. Nowadays, mankind witnesses unparalleled attempts worldwide encouraging expression on the

Love - consumer behavior Assignment Example | Topics and Well Written Essays - 250 words

Love - consumer behavior - Assignment Example Promotions will offer these consumers more information that helps them to choose products (Solomon, Zaichkowsky & Polegato, 2011). Marketers should make the advertisements as attractive as possible to win customer’s loyalty. Consumers in the low-involvement hierarchy level do not have a variety of brand preference. Therefore, marketers should use high quality packaging to attract consumers who focus more on passive learning as they experiment on products. Self-satisfaction as stimulus-response connections is essential (Solomon, Zaichkowsky & Polegato, 2011). More so, they pay high prices for brand preferences, as they are more attracted to what they see as their choice. Experiental hierarchy level of consumers buys products depending on their motives and moods. As a result, marketers who use persuasive communication through placement get these consumers because they do not remain loyal to a brand (Solomon, Zaichkowsky & Polegato, 2011). More than often, the purchasing patterns of consumers in this level make a decision based on individual emotions as they tend to be influenced by ethnic, racial, religion, age. It is more relevant to understand that consumer behavior affects the purchasing decisions individuals undertake. As a result, marketers should focus on using the components of market mix to win more customers. More than often, they should focus on customers seeking loyalty to a given brand especially those in the standard and passive learning