H. G. Wells was a Famous English Author of Science-fiction...

Wells, H. G. (1866-1946), was a famous English novelist, historian, science writer, and author of science-fiction stories. Wellss novel Tono-Bungay (1909) best reveals his varied talents. The novel, a story of the dishonest promotion of a patent medicine, contains social criticism tinged with satire. In it, Wells described trips in airplanes and submarines at a time when such journeys seemed like science fiction. Herbert George Wells was born on Sept. 21, 1866, in Bromley, Kent (now part of London). He drew on his lower-middle-class background in some of his finest novels, including Kipps (1905) and The History of Mr. Polly (1909). His training as a scientist is reflected in his imaginative science-fiction stories. The Time Machine (1895) describes the adventures of a man who can transport himself into the future. Wells wrote about an invasion from Mars in The War of the Worlds (1898) and described a fictional utopia in The Shape of Things to Come (1933). Wells supported social reform in the novel The New Machiavelli (1911), in the nonfiction study The Work, Wealth and Happiness of Mankind (1932), and in other books. He wrote The Outline of History (1920), a story of the development of the human race. The book shows Wellss knowledge of biology and his liberal attitude in politics. With his son Geoffrey and Sir Julian Huxley, Wells wrote The Science of Life (1929-1930), a four-volume discussion of the principles of biology. Wells told his life story in Experiment inShow MoreRelatedSurvival of the Fittest1409 Words   |  6 PagesSurvival of the fittest. This idea, also known as Darwinism, was theorized by scientist Charles Darwin to explain the evolution of animal species. In the late 1800s, however, the idea of Social Darwinism emerged and applied the same concepts of Darwinism but on humans not animals. As defined by the dictionary, Social Darwinism is a belief, popular in the late Victorian era throughout the world, which states that the strongest or toughest should survive and flourish in society, while the weak andRead MoreVictorian Novel9605 Words   |  39 PagesTHE VICTORIAN NOVEL SPIS TREÃ…Å¡CI INTRODUCTION 1 I THE DEVELOPMENT OF THE NOVEL 2 II KEY AUTHORS 3 III KEY TEXTS 3 IV TOPICS 3 INTRODUCTION Many associate the word â€Å"Victorian† with images of over-dressed ladies and snooty gentlemen gathered in reading rooms. The idea of â€Å"manners† does sum up the social climate of middle-class England in the nineteenth century. However, if there is one transcending aspect to Victorian England life and society, that aspect is change. Nearly every institution of societyRead MoreThe Sonnet Form: William Shakespeare6305 Words   |  26 Pageswere written—the sonnet was the form of choice for lyric poets, particularly lyric poets seeking to engage with traditional themes of love and romance. (In addition to Shakespeare’s monumental sequence, the Astrophel and Stella sequence by Sir Philip Sydney stands as one of the most important sonnet sequences of this period.) Sonnets were also written during the height of classical English verse, by Dryden and Pope, among others, and written again during the heyday of English Romanticism, when WordsworthRead MoreAnal ysis of The Man with the Twisted Lip, The Adventure of the Speckled Band, and The Red Room2090 Words   |  9 PagesAnalysis of The Man with the Twisted Lip, The Adventure of the Speckled Band, and The Red Room The Victorian era was a time of great change; industrialisation, imperialism, scientific discovery. These changes reflect in the new topics of contemporary literature. In this essay I am going to look at the effect created by Arthur Conan Doyle and H G Wells in three short stories, analysing how this effect has added to the plot, setting and atmosphere. In order to fullyRead MoreLiterature and Language10588 Words   |  43 PagesBurton, 1990) Helmut Hatzfeld was the first biographer of stylistics and his work in A Critical Bibliography of the New Stylistics (1953) was continued by Louis Milic’s Style and stylistics (1967), Richard Bailey and Dolores Burton’ s English Stylistics (1968) and James Bennett’ s A Bibliography of Stylistics and Related Criticism (1986). Until Helmut Hatzfeld brought out his bibiography the word â€Å"stylistics† had not appeared in the title of any English book about style although â€Å"stylistique†Read MoreThe Genre of Stokers Dracula Essay6296 Words   |  26 Pageshe edges towards his victims. This is Count Dracula the King of the Un- dead - the dreaded vampire. Centuries old, he walks the earth to quench his insatiable thirst for the blood that gives him life. STYLE The style of the author is simple, in a narrative manner the story of Dracula unfolds. Stoker is almost autobiographical in context, where he projects himself into all of the major characters of Dracula. His family is thrown into the hued characters of the bookRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesunique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model† for a piece of critical appreciation. Nevertheless, one can give information and suggestions that may prove helpful. PLOT The Elements of Plot When we refer to the plot of a work of fiction, then, we are referring toRead MoreAn Analysis of the Essay Math and After Math by Lensey Namioka4513 Words   |  19 PagesReading Math and After Math Essay by Lensey Namioka What are you really GOOD at? RI 1 Cite textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. RI 2 Determine a central idea of a text and analyze how it emerges and is shaped and refined by specific details. RI 3 Analyze how the author unfolds a series of ideas or events. RI 4 Determine the meaning of words as they are used in a text. L 5 Demonstrate understanding of word relationships. KnowingRead MoreStylistic Potential of the English Noun16714 Words   |  67 PagesSTYLISTIC POTENTIAL OF THE ENGLISH NOUN Table of Contents Introduction -3 Chapter One. Stylistic resources of grammatical units on the basis of the English Noun -6 1.1 Functions of the language and connotative meanings -7 1.2 Grammatical Stylistics and Stylistic Grammar -9 1.3 The meaning of the grammatical form -10 1.4 Noun in different functional styles -10 1.5 Stylistic potential of the English noun -11 1.5.1 StylisticRead MoreAn Analysis of H.G. Wells’ Short Stories â€Å"Mr Skelmersdale in Fairyland†, â€Å"the Door in the Wall† and â€Å"a Dream of Armageddon†14742 Words   |  59 PagesLinkà ¶ping University Department of Culture and Communication English I Have Dreamed a Dream†¦ An Analysis of H.G. Wells’ Short Stories â€Å"Mr Skelmersdale in Fairyland†, â€Å"The Door in the Wall† and â€Å"A Dream of Armageddon† Lars Wallner C Course: Literary Specialisation Autumn, 2008 Supervisor: Helena Granlund â€Å"I have dreamed a dream†¦Ã¢â‚¬  Lars Wallner, Autumn 2008 Table of Contents Introduction..........................................................................................................

Max weeber Free Essays

Max Weber is the father of father of the bureaucratic management theory. ‘This theory has two essential element . The prime one is configuring a institution in hierarchy and second one is the organization and the its people are administered by specific legal decision making rules. We will write a custom essay sample on Max weeber or any similar topic only for you Order Now He believed that once bureaucracy has established in organization it is extremely defiant to any attempt to remove Its power. Weber Identified three basic types of legitimate authority, Traditional authority- where people accept the authority due to tradition and custom. Charismatic authority- In this the acceptances take place from the loyalty to and the confidence In the personal qualities of the rules. Rational-legal authority- Here the concurrence comes from the office position and the person who Is bounded by the rules. In current environment we can see the third legitimate authority. Weber theory still exists In many organizations we can see In current business environment very organization Is divided In hierarchy. In an organization structure follows the Dillon system for Instance at top level, managing director give have and the other apartment are divided according to their rights and obligations. In the given diagram we can see the division of work into departments in organization. Second principle of bureaucracy says that the decision making power is conserve to the Top level management and the lower lever are only to follow the direction prescribed to them. We can apply Weeper’s principle of bureaucracy here as follow Division of labor -This principle can be seen here the every department have their specific work and delegation authority. Structure based on hierarchy a pyramid of control is there managing director supervise its subordinate at lower level and the lower level managers supervise floor workers like in the military where higher-level officials supervise lower-level officials inside the organization authority. Employment which presupposes expert training-every employee should show their ability to adapt and work in training process and almost every company provides training to their employees to check their ability. Employees are full-time career worker- this principle refers to the increased control of the organization on employees. Operation of the organization is based upon rigid and impersonal rules of behavior-this is some time perceived as the bureaucracy is against human. In some organization employees are suppose to work as machine without thinking. Some of the organization use modified version of it, in this scenario employees get some to provide suggestion which scan be considered by the top level management In decision making process. How to cite Max weeber, Papers

Business and Corporation Law

Question: Discuss about theBusiness and Corporation Law. Answer: Issue In this case the matter wants the establishment of the fact that whether there was an enforceable contract between Richard and his father. This matter wants to choose that whether the parties to the agreement had the reason of entering into a legal association or not. In this case, an assurance has been given by Richards father to his son that he will give $200 per week to him if he would move fields and take care of the assets in an appropriate manner. But before entering into this agreement his father have already paid the Gardner contractor a sum of $200. Richards father did not pay the sum to his son because he already paid the required sum to the Gardner, so he did not pay the assured amount to his son. At the same time, the reason for fathers denial was that he thought that his son was the member of his family who has been granted free boarding and lodging by him. This matter therefore, needs aid of the basic elements as it is a crucial case which if not solved then would be pe nalized. Fundamental In order to understand the case certain rules and regulations are essentially needed to be followed. The rule of a contract provides an order to make an observation that whether a contract was present between the parties or not. But in order to establish that a contract exist between the parties certain important elements have to be present. The essential elements include Price paid for a promise; a proposal and approval. On the other hand the contract also needs to oblige for the parties to the agreement that they should have the intention that the agreement would be enforceable by Act. The essential requirement associated with the objective of the parties to the agreement was to develop a legal relationship which have been introduced to produce a irregularity between the matters relating to family and cultural agreement as well as the agreements in which an action by the court was essential (Harland Lindgren, 1996). The effect of this introduction of this obligation was that all t he agreements which were entered between the parties were not enforceable by the courts. For example if two friends have decided to go for a movie in evening, there must be an agreement like an assurance between them which was not enforceable by law. However in these kinds of matters it has been seen very rarely that the requirements of the parties have been abided by law. At the same time, in order to decide that whether the agreement between the parties could be enforced by the courts, also if the parties had an intention of making a legal relationship; then also the act sustain variation among the family, cultural, and business agreements (Fleming, 1996). Court Order Courts have been regarded as the highest authority in order to solve any case and any type of family or societal issue. This case was also resolved by the direction given by the court. Several rules were applied by the court and the conclusion was drawn out keeping in view the benefit of the parties. The court illustrated that even if the societal or the family agreements were entered into between the parties then also it was very complex in nature. At last there was a presumption which was made that the objective of the parties while entering into agreement was not to create a legal relation between themselves though the other parties created a clear aim to the contrary. The detailed principles of this matter were that Mrs. Jones assured to grant her daughter Mrs. Padavatton a stipend of $200 each month if she would leave her job and come back to London from Washington. Mrs. Jones did not require her daughter to stay in Washington thats why she told her beloved daughter to comeback to London. In the beginning, her daughter did not agree on the offer which her mother made, but after some time the daughter agreed with the proposal of her mother as a result of which she came back to London. Mrs. Jones wanted that her daughter after completing her studies would join as a lawyer in Trinidad. However, the agreement did not run easily as the doctor was under a suspicion that her mother would give US dollars but she targeted to give Trinidad dollars which were half the price of US dollars. As a result of this, her daughter managed to lease a single room and stayed with her son. Thus, her mother wants to purchase a big room in which the doctor may live happily as well as she would lease various rooms. The money which would come as a payment from rent would be used by the physician. After few days, the daughter got married and due to this she was not able to complete her studies. In this circumstance, Mrs. Jones wants get back the ownership of the house. During this tim e, the case which was previously taken by the court was whether this was a domestic agreement or the party wishes the agreement to be legally enforceable (Merrett Ville, 2004). The court concluded at the end that the agreement between the parties was family agreement. Thus, the assumption which was present was not the objective of the parties to create a legal relation. In this concern, the court clarified the principle that no prove has been stated by the other parties. Therefore, the matter would be clearer to solve. In this matter, the agreement was between the father and son thus the assumption which was present was that of a family agreement, which was not the aim of the parties that the agreement may be enforced by law. In this situation, Richards did not assert the value of $200 per week from his father in court. Issue The case which requires to settle in this matter that it relates to the remedies that may be rewarded to Frere Bros for violation of contract dedicated by Joe. There have been very few of the cases in accordance with the contract law in which the party to the contract fails to execute its commitment under the agreement which have been imposed on the party by the said agreement, it has also illustrated that very few parties has violated the contract. Where there has been a violation of a contract by a party then the act gives the other party the right to get the satisfactory remedy. The major remedies which have been granted to the honest party when there has been a contravention of a contract include injunction; dangers and the preparation of particular presentation. Contract law has been an important key to solve any type of commercial issue or trade issue. Agreement Terms Normally the remedy would be granted when there has been a contravention of any contract. The law of contract gives the price which may be awarded by the court on the basis of the cost which has been incurred by the other parties by the fault in the agreement. Hence, it could be depicted that the compensatory price has to be given under the common act for the violation of contract. The main cause of giving a remedy to the honest party in case of violation of a contract was that the monetary compensation may be granted to the party as the loss has suffered by another party due to violation of a contract by other party. Therefore, in the matter of contravention of a contract the innocent party has to face the loss (Hovell Williams, 2003). The jeopardizes in a contract was not given by the court as a penalty to the party for the cause which was not capable to execute the duty imposed on it by such contract. In the similar way, while awarding agreement risks, courts have not permitted t he payment ability of the defendant. As a result of this, the price of compensation which was awarded by the courts was based on various points which were present among the change under the contract as well as the cost that requires to be incurred by the other party for the performance of contract. Another remedy that was vacant in the matter of contravention of contract was that of specific performance. Performance was vital as it would define more successful things. There were very few guaranteed cases where the remedy of the specific performance acts essentially. While awarding the remedy of the specific performance, the courts make a rule in accordance with the defendant should have performed his role, concerning in regard to which the defendant has been found to be executing as per the contract. Basically courts award remedy of specific performance in lawful way as per which the particular party should be doing something or was asked for not doing something. It has been seen th at the court makes a rule of specific performance to establish a dealing which had been created earlier. The remedy of specific performance may be affirmed as the most successful. In few cases the court has approved this remedy in order to save the possible curiosity of the party in the matter of violation of contract. In each and every matter the performance should be precise and the remedy which would be granted must be of high quality. However, the court grants the remedy for specific performance. Although it was so much considerable that the court permit if sufficient liberation would be given to the innocent party if the remedy of repayment was granted. On the other hand, the court will reject to proposal of a remedy of exact award to be given. It would be held in the cases where the contract did not expressly have described the terms and conditions of the agreement. Also the remedy of the specific performance will not be offered by the courts if the award for such remedy will come out in odd hardships. For example, such a situation may be granted in the exact matter where an exclusive subject issue was associated with the contract (Cooter Ulen, 1988). Court Order Order of the court plays a significant role in settling any type of issue. For the purpose of offering release in some matters, the court can pick the remedy of exact performance. A command can also be given by the courts to contract with the specific case where a violation of agreement has been done. To covenant with a violation of a contract, the command may be explained as an additional point which has been created by the court. In this case, the significant party in the contract could be controlled as performing an act. Similarly, an instruction of injunction may needs to oblige a party to cure to have a specific position in future. In this way in order to deal with other cases, there were few types of intentions which the court can grant. For example, this was obtainable by the court, as it was an obligatory command for regulating an interlocutory restriction. The court gives a significant command for the purpose of keeping the issue of contract when the lawful action was going on between the parties. At the same time, the order given to the conceding mandating order needs to oblige a party to accomplish something as per the requirement of the contract. In the present case, the remedy of authority would be most proper that would cure a person from playing in the movie of any other party. The order of the court was very important to obey. Each and every person should follow the regulation which has been approved by the court. References Cooter, R., Ulen, T. (1988). Law and economics. Carter, J. W., Harland, D. J., Lindgren, K. E. (1996).Contract law in Australia. Michie. Balotti, R. F., Finkelstein, J. A. (2008).Delaware Law of Corporations and Business Organizations: Statutory Deskbook 2009(Vol. 4). Aspen Publishers Online. Fleming, G., Merrett, D., Ville, S. (2004).The big end of town: Big business and corporate leadership in twentieth-century Australia. Cambridge University Press. Beale, H. (ed) 2002, Cases, Materials and Text on Contract Law HartPublishing, Oxford Benson, P. (ed)2001,The Theory of Contract Law: New Essays Cambridge UniversityPress, Cambridge Woellner, R., Barkoczy, S., Murphy, S., Evans, C., Pinto, D. (2011).Australian Taxation Law Select: legislation and commentary. CCH Australia. Lefler, R. (2001). Comparision of Comparision: Use of Foreign Case Law as Persuasive Authority by the United States Supreme Court, the Supreme Court of Canada, and the High Court of Australia, A.S. Cal. Interdisc. LJ,11, 165. Charlesworth, H., Chiam, M., Hovell, D., Williams, G. (2003). Deep anxieties: Australia and the international legal order.Sydney L. Rev.,25, 423.

Being Successful on a Job Interview Essay Example

Being Successful on a Job Interview Essay Being successful on a job interview A job is always important for a graduate or a post-graduate. Because being in a job is all you can ask for after completing your institutional education. Who doesn’t want to learn something from the real life? You would try your best to succeed in a job interview, because a job will let u experience the real life deal. But being successful in a job interview is not easy. There are few steps you can follow for succeeding on a job interview. First, you must wear nice clothes on your interview. A man must wear a formal shirt, pant, tie and shoe. A white shirt with black pant, tie and shoe looks really good. Hence, a suit is the most preferable for a man. A woman can wear a Saree (on Bangladesh’s perspective), but it shouldn’t be very colorful. A light colored saree (ex. Sky blue, light green, light pink etc) makes a woman look really admirable on a job interview. A suit is the most preferable for women also. You have to keep these in mind. Second, you should come a bit early on your interview day. This will let u relax your mind and get freshen up. We will write a custom essay sample on Being Successful on a Job Interview specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Being Successful on a Job Interview specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Being Successful on a Job Interview specifically for you FOR ONLY $16.38 $13.9/page Hire Writer You can also prepare well if u come early and be ready when your name is called. On the other hand, you have to look at others and think about something that they don’t have. When the interview begins, go to the interview room slowly and greet the jury. It’ll make them think that you have no hurry and you are relaxed, which means you are a confident person. Third, be polite, clear, precise and confident. Being polite makes the jury think that you are from a good family and society. This obviously makes a good impression on them. You should also be clear and precise about what you are saying. If they don’t understand your words, they will definitely not like whatever you say or how precise you are. Confidence has a great influence on success. So you have to be confident on yourself and answer every single question confidently. No matter what strategy you maintain, don’t forget to be yourself, because it is the key to every success. Without being true to yourself, you cannot be true to others. So, always say the truth on your job interview. That’s the ultimate key.

How the Assembly Line Revolutionized the Car Industry

How the Assembly Line Revolutionized the Car Industry By the early 1900s,  gasoline cars  started to outsell all other types of motor vehicles. The market was growing for automobiles and the need for industrial production was pressing. The first car manufacturers in the world were French companies Panhard Levassor (1889) and Peugeot (1891). Daimler  and  Benz  started out as innovators who experimented with car design to test their engines before becoming full car manufacturers. They made their early money by licensing their patents and selling their engines to car manufacturers. The First Assemblers Rene Panhard and Emile Levassor were partners in a woodworking machinery business when they decided to become car manufacturers. They built their first car in 1890 using a Daimler engine. The partners not only manufactured cars, they made improvements to the automotive body design. Levassor was the first designer to move the engine to the front of the car and use a rear-wheel drive layout. This design was known as the Systeme Panhard and quickly became the standard for all cars because it gave a better balance and improved steering. Panhard and Levassor are also credited with the invention of the modern transmission, which was installed in their 1895 Panhard. Panhard and Levassor also shared the licensing rights to Daimler motors with Armand Peugot. A Peugot car went on to win the first car race held in France, which gained Peugot publicity and boosted car sales. Ironically, the Paris to Marseille race of 1897 resulted in a fatal auto accident, killing Emile Levassor. Early on, French manufacturers did not standardize car models as each car was different from the other. The first standardized car was the 1894 Benz Velo. One hundred and thirty-four identical Velos were manufactured in 1895. American Car Assembly Americas first gas-powered commercial car manufacturers were Charles and Frank Duryea. The brothers were bicycle makers who became interested in gasoline engines and automobiles. They built their first motor vehicle in 1893 in Springfield, Massachusetts and by 1896 the Duryea Motor Wagon Company had sold thirteen models of the Duryea, an expensive limousine that remained in production into the 1920s. The first automobile to be mass produced in the United States was the 1901 Curved Dash Oldsmobile, built by the American car manufacturer Ransome Eli Olds (1864-1950). Olds invented the basic concept of the assembly line and started the Detroit area automobile industry. He first began making steam and gasoline engines with his father, Pliny Fisk Olds, in Lansing, Michigan in 1885. Olds designed his first steam-powered car in 1887. In 1899, with his experience in making gasoline engines, Olds moved to Detroit to start the Olds Motor Works with the goal of producing low-priced cars. He produced 425 Curved Dash Olds in 1901, and was Americas leading auto manufacturer from 1901 to 1904. Henry Ford Revolutionizes Manufacturing American car manufacturer Henry Ford (1863-1947) was credited with inventing an improved assembly line. He formed the Ford Motor Company in 1903. It was the third car manufacturing company formed to produce the cars he designed. He introduced the Model T in 1908 and it became a big success. Around 1913, he installed the first conveyor belt-based assembly line in his car factory at Fords Highland Park, Michigan plant. The assembly line reduced production costs for cars by reducing assembly time. For example, Fords famous Model T was assembled in ninety-three minutes. After installing the moving assembly lines in his factory, Ford became the worlds biggest car manufacturer. By 1927, 15 million Model Ts had been manufactured. Another victory won by Henry Ford was the  patent battle  with George B. Selden. Selden, who held a patent on a road engine. On that basis, Selden was paid royalties by all American car manufacturers. Ford overturned Seldens patent and opened the American car market for the building of inexpensive cars.

Ethics in the 21st Century Research Paper Example | Topics and Well Written Essays - 1250 words

Ethics in the 21st Century - Research Paper Example nity and reliance among the populace from all regions, is depicted as being ambiguous or disastrous in the way of life and morals that previously established civilizations. Humankind is far from attaining the resolutions required to deal with the trans-boundary matters and setbacks that come with the growing global population. On the other hand, what appears positive is that the states of such a community require reflections on the essential facets necessary to uphold a quiet and useful community (Ethics for the 21st Century, 2001). Whereas a small community requires only a little comprehension and agreement on the governing rules and foundations on a directing set of fundamental standards to guide the process; a global community has no prevailing constitution, principles or mores that could serve as a reference. What is deficient is a global organization for governance and an ethical structure as its reference. On a global scale, this link between ethics and governance can be heard effectively from the United Nations. As conveyed in a speech by Mr. Kofi Annan, the Secretary-General of the United Nations, the results of the current events awaken us that â€Å"perhaps more sharply than ever before, of the strains and stresses that accompany globalization and the need for shared global values and effective global institutions to underpin the global marketâ€Å" (1999). Still, the question remains: How will the pursued values be carried out, and how will its success for international governance be executed (Ethi cs for the 21st Century, 2001)? In a quest for a common ground by the global community, there must be room for proactive endeavor and intercultural exchange and discussion on ethics. The necessity for worldwide teamwork and solidarity on the ethical responses to existing problems are reflected in the different ethical schemes carried out by key intercontinental organizations. Nowadays, mankind witnesses unparalleled attempts worldwide encouraging expression on the

Love - consumer behavior Assignment Example | Topics and Well Written Essays - 250 words

Love - consumer behavior - Assignment Example Promotions will offer these consumers more information that helps them to choose products (Solomon, Zaichkowsky & Polegato, 2011). Marketers should make the advertisements as attractive as possible to win customer’s loyalty. Consumers in the low-involvement hierarchy level do not have a variety of brand preference. Therefore, marketers should use high quality packaging to attract consumers who focus more on passive learning as they experiment on products. Self-satisfaction as stimulus-response connections is essential (Solomon, Zaichkowsky & Polegato, 2011). More so, they pay high prices for brand preferences, as they are more attracted to what they see as their choice. Experiental hierarchy level of consumers buys products depending on their motives and moods. As a result, marketers who use persuasive communication through placement get these consumers because they do not remain loyal to a brand (Solomon, Zaichkowsky & Polegato, 2011). More than often, the purchasing patterns of consumers in this level make a decision based on individual emotions as they tend to be influenced by ethnic, racial, religion, age. It is more relevant to understand that consumer behavior affects the purchasing decisions individuals undertake. As a result, marketers should focus on using the components of market mix to win more customers. More than often, they should focus on customers seeking loyalty to a given brand especially those in the standard and passive learning